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Since early 2002 Broadway has collaborated with companies such as Fox News, the Scripps Networks,CBS College Sports—a division of CBS Sports—and the MLB Network to engineer a contemporary and fully integrated programming, sales, traffic, stewardship and billing system.
Today this platform is managing over $2 billion in advertising revenues across news, sports, music and entertainment content with capabilities such as daily ADU (Audience Deficiency Unit) analysis, management of secondary events and multi-platform systems integration inherent in the software.
Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and able to keep pace with the changing needs of this dynamic industry.
Contact Us:
John Sorensen, President
100 Grandville Avenue SW, Suite 302
Grand Rapids, Michigan 49503
P. 616.454.4400
F. 616.454.4410
Map and Directions
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